A major part of being a public relation specialist is getting the word out about your major event. While it is typical to hound the press and media about covering the event and spreading the word, it is almost easier these days to just use social media. Especially if you have a large following, social media can be, sometimes, more effective.
Social media allows you to not only spread a message to a large group of people in very little time; it allows you to create a connection with that audience. When people can relate to what your are doing and what your event is about, they are more like to get involved.
Allow your followers to engage in conversation with you about the event. Ask if they will come? It’s all about making the connection personable. Offer an open question hour and really engage with your audience. Most importantly, make sure the information and the event; itself is something they want to be apart of.
If your crowd is young adults, make pop cultural references. Did a major event just happen? Tie that in to your engagement. Make your event relevant by staying relevant with current events. If you’re speak about a variety of things you are bound to relate to someone or peak the interest of another.
It’s all about connections. A connection becomes a favorite or a shared link or post. That shared link or post is then seen by a whole different audience that you may have not been connected to from the beginning. Then, the cycle repeats.
Be carefully to not come off as too gimmicky. It is easy for people to see right through that. Don’t just talk about topics that are getting a lot of buzz. Speak on issues and events that mean something to you. After all you are going to better relate to people that have similar views as the one your event or organization represents.
Be genuine and honest. That is the best way to spread information through social media. Engage, share, connect and repeat.