I never thought I’d be where I am today when I started in traditional marketing over eight years ago. Experiential marketing is a passion of mine now. I love its ever-evolving landscape. The hustle and bustle of deadlines and creative limitations. Its organized chaos on its best day and a complete cluster you-know-what on other days. But for someone like me who needs variety in work and relies equally on the activity of the left and right brain, experiential marketing is perfect. You have to be just as creative as you are analytical at times. Finally, there’s nothing like the feeling of finishing a project and all the moving pieces married together to impress the client.
I came up with the name BluePrint as an ode to my grandfather. Growing up, I watched him as an independent contractor. He always had a set of blueprints sprawled across his desk. He would labor over them night and day; still intent on the details and turning them into grand buildings. It was his art. I admired how he was able to bring to life the drawing on those blue plans.
What exactly is Experiential Marketing?
Experiential marketing is a fancy way of saying cool events for a brand! It gives you the ability to experience that brand on a more personal level. Stories and connections are better had with a brand through more intimate relationships versus just the use of the product. Similar brands can have vastly different stories which make this marketing niche, so fun. You never have to recycle an idea – nor should you. You should be impactful and courageous in your designs — the goal of the event.
So, I am here to share this world with you — the good, the bad, and the fabulous, outrageous craziness of it all. This is not for the faint of heart. At the macro level, yes, it is coming up with creative ideas to do some cool things. But, on the micro-level, its long hours of planning, many pitches getting shot down, budgets getting cut, and managing very different people and vendors. This blog is my transparent journal, collab community, and think tank for all who are interested. If you have any questions, please email me at firstname.lastname@example.org.
And again, welcome to BluePrint Concepts. Let’s do this!