Great targeted marketing is the difference between a post that gets the job done and one that is lost between then hustle and bustle of the web. But who are your targets?
To the correct consumer, that’s who! Separating your audience into different persona types will allow you to communicate with each of those types in their individual environments. Doing so allows your message to stand a chance with all the information thrown at consumers out there.
Here is how you can illustrate consumer persona types so they best mirror the real world.:
When considering separation factors, you must include gender, age and income. Then a subgroup can be created by the types of user and who has influence over the purchase of the consumer. For example, if your are creating a jewelry for girls ages 10-13, not only do you have to appeal to those girls, but you also have to market to those who may buy your product for them like the parents, grandparents and even their friends of the same age. You wouldn’t market to a 13-year-old the same way you would market to a 65-year-old would you? And you would emphasize cost to a 10-year-old the way you would to their 36-year-old parent.
Don’t forget, you also have to appeal to the stage your consumer is in, in the buying process. They may need to know that there is a need for your product and they just didn’t know it yet. You may have to sell your pitch. If you sell your pitch the right way, that sale can turn into a repeat sale
Make sure to ask yourself these questions as you trace the sales life of your consumer:
- Are you satisfying the correct need? Does you product really solve a problem in the consumer’s life?
- Why aren’t you getting a flock of consumers? Why isn’t your product selling, really? It could be that the consumer’s needs have changed or you could not be appearing as an actual solution to their problem.
- What influences your consumer’s decision? What are the steps your consumers are using to purchase an item? Do they research? Are they impulsive? This requires research of your own.
- Does your product have any real benefits? Does it save time or makes life easier in any way?